User acquisition
The user acquisition landscape for mobile games is constantly changing. The IDFA changes introduced by Apple in 2021 made the job of mobile marketers more difficult than ever before. With the mobile market going down in 2022, many game makers are finding it hard to keep up with the rising level of skill and knowledge required to maintain successful user acquisition operations.
When game makers feel out of depth or just want to leave user acquisition to professionals, it’s good to have a mobile marketing partner like Udonis.
What we do
Making user acquisition work by adopting data-based thinking
The key to a successful user acquisition operation is positive cash flow. To achieve it in mobile gaming, you need to know which data to track, how to track it precisely, and how to make decisions based on collected and analyzed data.
Udonis uses the latest tracking and analytics technology to monitor key performance data of user acquisition campaigns at all times. This allows us to make campaign modifications that keep performance aligned with the user acquisition strategy tailored to hit your marketing goals.
Media partners
Why choose Udonis?
Mobile market proficiency
Udonis has been doing digital marketing since 2015 but specializing in mobile game marketing since 2018. In that time we’ve worked with various clients, from startups to corporate studios, on games ranging from simple hyper-casual games to mid-core strategies, and targeting users from teens in Asia to retirees in the USA.
We understand the mobile gaming market.
Experience
Udonis team has decades of user acquisition experience and a proven track record in managing $500,000,000+ of mobile game media and creative budgets.
Transparent reporting
We always provide clear, up-to-date marketing reports on campaign performance along with full access to all ad accounts 24/7.
Individual approach
We take our experience in mobile gaming plus industry best practices and customize them to fit your specific needs and goals.
Real-time communication
We like have up-to-date and clear communication with all our clients so having a dedicated Slack channel and a POC for instant communication is a must.
Case Studies
Tastypill
Hyper-casual game makers went from a two-man studio to a multimillion operation with Udonis marketing.
genre
Hyper casual
key game
Bottle Flip 3D
key result
Global mobile game ad campaigns resulting in 70+ million downloads for Bottle Flip 3D and 300+ million downloads for dozens of other games.
Playsome
Mid-core game company launched their first game on the global gaming market by partnering with Udonis.
genre:
RPG strategy
key game:
Friends & Dragons
key result
Global ad campaigns with 500,000+ downloads targeted at mobile game whales.
FortuneFish
A UK studio that launched their first fashion makeover game with Udonis which is now becoming a worldwide hit.
genre:
Casual simulator
key game:
Fashion AR
key result
Ad campaigns targeting western female audience resulting in 300,000+ soft launch downloads and growing.
Tictales
A narrative game studio that made their first two global hits with Udonis marketing.
genre:
Visual novel
key game:
Perfume of Love
key result
Udonis marketing efforts resulted in accelerated growth for Perfume of Love with 750,000+ downloads and millions in revenue.
Testimonials
Our partners and friends on working with us on various projects.
![Shumin Dai]()
Shumin Dai
![Voodoo]()
Growth UA Team Lead
Udonis' performance-oriented mindset makes UA's life much easier. They understand very quickly what we look for and collaborations are carried out with punctual delivery, flexibility and with high production value. Communication has been easy and efficient. We highly value our partnership.
![Tosin Oshinyemi]()
Tosin Oshinyemi
![King]()
Video Producer
Udonis had a very effective team who clearly communicated their schedule and any issues that arose in a timely manner as well as dealing with feedback with swift efficiency. The videos delivered were of a high quality and will go a long way in aiding our performance user acquisition.
![Phillip Kung]()
Phillip Kung
![Tastypill]()
CEO
Udonis has been an effective and trusted partner for our user acquisition efforts for quite some time. They contribute greatly not only to our UA efforts across a variety of CPM networks, but also on the ad creatives front. They are consistently focused on improving their own operations and finding new ways they can contribute to ours which strengthens our relationship and keeps our goals aligned.
![Daniel Feld]()
Daniel Feld
![Playsome]()
VP of Marketing
With Udonis we found a top tier partner that comprehensively manages all our UA needs. From campaign management across multiple platforms, detailed analytics and accomplished optimisation to their flawless understanding and execution of creative, they are striving to deliver success on all fronts. 2022 requires a responsive “think fast and act faster” approach to UA and Udonis will just do that and then some more!
![Joe Stamper]()
Joe Stamper
![FortuneFish]()
Managing Director
Udonis have really taken the stress out of UA. Their team has a friendly approach and made working together a delight. They manage all of our campaigns over multiple platforms and maintain seamless communication every step of the way. Highly recommend Udonis as your go-to UA partner for thriving in today’s competitive market.
![Janos Perei]()
Janos Perei
![SYBO Games]()
Head of Performance Marketing
At SYBO, we prioritise top-tier quality. Udonis not only meets these standards but also excels in timely, large-scale delivery. This distinct edge over their competitors has us eager to deepen our partnership even further.
![Ville Heijari]()
Ville Heijari
![Original Games]()
CMO
Over multiple projects, Udonis has proven to be an agile and reliable partner, with a swift response time, efficient process, and timely delivery. They have always matched our expectations in production values, and helped us discover new staple concepts.
Grow your game
With $500+ million in mobile game user acquisition and creative budgets managed, we are a well-rounded, reliable, and experienced partner to game makers of all sizes.