User acquisition

User acquisition in mobile gaming has become increasingly challenging, especially since Apple's IDFA changes in 2021 and the mobile market's fluctuation in 2022 and 2023. Many game makers are finding it hard to keep up with the rising level of skill and knowledge required to maintain successful user acquisition operations.

When game makers feel out of depth or just want to leave user acquisition to professionals, it’s good to have an experienced user acquisition partner like Udonis.

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What we offer

Premium user acquisition services

The key to successful user acquisition is positive cash flow. To achieve it in mobile gaming, you need to know which data to track, how to track it precisely, and how to make decisions based on collected and analyzed data.

Udonis uses the latest tracking and analytics technology to monitor key performance data of user acquisition campaigns at all times. This allows us to make campaign modifications that keep performance aligned with the user acquisition strategy tailored to hit your mobile marketing goals.

With Udonis, you're not just hiring a user acquisition agency; you're gaining partners who are as invested in your success as you are.

Our media partners

Why choose Udonis as your mobile user acquisition agency?

Mobile game market experts

Since 2015, Udonis has been a trailblazer in digital marketing, with a dedicated focus on mobile game marketing beginning in 2018. In that time, we’ve worked with various clients, from innovative startups to established corporate studios, covering everything from engaging hyper-casual games to complex mid-core games. Our user acquisition campaigns are as diverse as our clients, successfully targeting a wide user base, from tech-savvy teens in Asia to retirees in the USA.

With this experience, we've gained an in-depth understanding of the mobile game market, uniquely positioning us to navigate its complexities and maximize success for your game.

Decades of proven user acquisition expertise

At Udonis, we don't just talk about results; we've been consistently delivering them. Our team has decades of experience in user acquisition, with a focus on mobile gaming. This deep expertise is backed by an impressive track record of managing over $500 million in media and creative budgets for mobile games.

Our journey as a user acquisition agency is marked by pioneering strategies, in-house creative production, innovative approaches, and a relentless focus on ROI. We've navigated the complexities of the mobile gaming market, continuously adapting to its changes and capitalizing on new opportunities.

Commitment to transparent reporting

Transparency is at the core of our partnership with clients. At Udonis, we believe in keeping you fully informed every step of the way. Our commitment to transparent reporting involves providing clear, comprehensive, and up-to-date marketing reports that detail your campaign's performance.

Additionally, we grant you full access to all ad accounts 24/7, ensuring you have the information you need when you need it.

Individual approach

As a leading user acquisition agency, Udonis combines deep mobile gaming expertise with industry best practices. Our user acquisition services are customized to meet your unique needs and goals. This individualized approach ensures your campaigns are finely tuned for optimal relevance and effectiveness.

Real-time communication

We like to have up-to-date and clear communication with all our clients so having a dedicated Slack channel and a POC for instant communication is a must.

We prioritize immediate, clear communication with our clients. To achieve this, we establish a dedicated Slack channel for each client, ensuring real-time updates and discussions. Additionally, you'll have a designated Point of Contact (POC) for instant, personalized communication.

This approach guarantees that you're always informed and connected.

Mobile game user acquisition case studies


Hyper-casual game makers went from a two-man studio to a multimillion operation with Udonis marketing.


Hyper casual

key game

Bottle Flip 3D

key result

Global mobile game ad campaigns resulting in 70+ million downloads for Bottle Flip 3D and 300+ million downloads for dozens of other games.


Mid-core game company launched their first game on the global gaming market by partnering with Udonis.


RPG strategy

key game:

Friends & Dragons

key result

Global ad campaigns with 500,000+ downloads targeted at mobile game whales.


A UK studio that launched their first fashion makeover game with Udonis which is now becoming a worldwide hit.


Casual simulator

key game:

Fashion AR

key result

Ad campaigns targeting western female audience resulting in 300,000+ soft launch downloads and growing.


A narrative game studio that made their first two global hits with Udonis marketing.


Visual novel

key game:

Perfume of Love

key result

Udonis marketing efforts resulted in accelerated growth for Perfume of Love with 750,000+ downloads and millions in revenue.


Our partners and friends on working with us on user acquisition projects.

  • Shumin Dai

    Shumin Dai

    Growth UA Team Lead

    Udonis' performance-oriented mindset makes UA's life much easier. They understand very quickly what we look for and collaborations are carried out with punctual delivery, flexibility and with high production value. Communication has been easy and efficient. We highly value our partnership.

  • Tosin Oshinyemi

    Tosin Oshinyemi

    Video Producer

    Udonis had a very effective team who clearly communicated their schedule and any issues that arose in a timely manner as well as dealing with feedback with swift efficiency. The videos delivered were of a high quality and will go a long way in aiding our performance user acquisition.

  • Phillip Kung

    Phillip Kung


    Udonis has been an effective and trusted partner for our user acquisition efforts for quite some time. They contribute greatly not only to our UA efforts across a variety of CPM networks, but also on the ad creatives front. They are consistently focused on improving their own operations and finding new ways they can contribute to ours which strengthens our relationship and keeps our goals aligned.

  • Daniel Feld

    Daniel Feld

    VP of Marketing

    With Udonis we found a top tier partner that comprehensively manages all our UA needs. From campaign management across multiple platforms, detailed analytics and accomplished optimisation to their flawless understanding and execution of creative, they are striving to deliver success on all fronts. 2022 requires a responsive “think fast and act faster” approach to UA and Udonis will just do that and then some more!

  • Joe Stamper

    Joe Stamper

    Managing Director

    Udonis have really taken the stress out of UA. Their team has a friendly approach and made working together a delight. They manage all of our campaigns over multiple platforms and maintain seamless communication every step of the way. Highly recommend Udonis as your go-to UA partner for thriving in today’s competitive market.

  • Janos Perei

    Janos Perei

    Head of Performance Marketing

    At SYBO, we prioritise top-tier quality. Udonis not only meets these standards but also excels in timely, large-scale delivery. This distinct edge over their competitors has us eager to deepen our partnership even further.

  • Ville Heijari

    Ville Heijari


    Over multiple projects, Udonis has proven to be an agile and reliable partner, with a swift response time, efficient process, and timely delivery. They have always matched our expectations in production values, and helped us discover new staple concepts.


Get started with Udonis as your user acquisition agency

Ready to elevate your game's success?

Partner with Udonis for user acquisition services tailored to your unique needs. Our expertise in scaling mobile games is just a click away. Contact us now to begin your journey towards growth and engagement. Let's make your game the next big hit together!

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FAQ about user acquisition companies

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