Mobile game marketing agency

Have you ever wondered how successful mobile games reach their peak? It's not just about having a great game; it's also about smart marketing. That's where a mobile game marketing agency steps in. These agencies use a blend of creativity, data analytics, and industry insights to ensure your game not only reaches but also resonates with your intended audience.

Enter Udonis, a mobile game marketing agency that will lead you to success in the gaming world. With a remarkable record of acquiring millions of users for our clients, Udonis stands out as the leading gaming agency. We excel in media buying, creative production, and app store optimization, covering every aspect of mobile game marketing. Our team knows what makes the mobile gaming market tick, and we use this insight to transform your game into the next big hit.

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Our proven strategy for mobile game promotion

Step 1

In-depth research

At Udonis, the user acquisition journey begins with thorough research. We dive deep into your mobile game's unique features, conduct extensive competitor analysis, and keep our fingers on the pulse of the latest advertising trends.

Step 2

Strategic development

From our brainstorming, we cherry-pick the most promising ideas. These form the backbone of a robust strategy that allows us to maximize ad performance and reach your game’s full market potential.

Step 3

Creative brainstorming

Next, our team engages in creative brainstorming, drawing from the insights gained during research. We explore every possible marketing avenue, tailoring a suite of mobile marketing services customized for your mobile game.

Step 4

Creative production

With the strategy set, our creative team springs into action. They transform ideas into captivating ad creatives that resonate with your audience, turning creative vision into reality.

Step 5

Precision media buying

Our media buying experts then take over, launching advertising campaigns that are meticulously aligned with the strategic goals we've set. Each campaign is a step towards realizing your game's success.

Step 6

Data-driven analysis

As your ads gain traction, we closely monitor and analyze the data. This phase is crucial, as we gather insights and identify areas for enhancement.

Step 7

Continuous optimization

Finally, we enter the optimization phase. Using our analyses, we fine-tune ad performance, discontinuing underperforming ads and leveraging new insights to achieve better outcomes in future campaigns.

This simple, yet effective process has allowed us to become an industry-leading mobile game marketing agency that achieves measurable results for our clients.

Strategies we use to acquire users for your game

  • Paid social media advertising

  • Universal App Campaigns

  • Influencer Marketing

  • App Store Optimization

  • Content Marketing

  • Organic Social Media

  • Cross-Promotion

Our clients report that 80% of their traffic comes solely from paid advertising, making it the number one method for promoting mobile games.

Mike Grguric
CEO at Udonis

Tailoring marketing strategies to mobile game genres

At Udonis, we recognize that each mobile game genre demands a unique marketing approach. As an expert mobile game marketing agency, we tailor our strategies to the specific nuances and audience preferences of each genre, ensuring that your game's marketing resonates precisely with its intended players.

How we create winning mobile game ads

At Udonis, we've honed a methodical approach to creating mobile game ads guaranteed to get you more users. Here’s our process.

Market research and brainstorming

Every successful ad starts with understanding the market. We dive into market research and brainstorming sessions, ensuring we fully grasp your game’s unique appeal and the competitive landscape.


For more complex video ads, scripting is key. We can craft a compelling script from scratch or work with one you provide. With this approach, we ensure that the mobile game ad concept perfectly aligns with your game's essence.

Creative production: bringing ideas to life

Depending on the type of video ad, our process involves either recording fresh gameplay footage or importing existing clips. We then meticulously edit these ads, focusing on achieving maximum conversions. Our editing goes beyond just looks; it strategically enhances your game's key features to ensure each ad effectively drives results.

Creating ad variations

Variety is crucial in capturing diverse audience segments. We create multiple ad variations, experimenting with different lengths, dimensions, features, color schemes, and more. From adding captivating captions, split screens, and phone effects to incorporating memes, logos, and strong calls to action, every element is considered.

Testing and optimizing

The final and ongoing phase involves rigorous ad testing and optimization. We continuously analyze ad performance, tweaking and refining to ensure maximum impact and effectiveness. This iterative process is vital in ensuring your ads not only reach but also resonate with your target audience, driving user acquisition and engagement.

Our media partners

Why choose Udonis as your mobile game marketing agency?

Expertise in Diverse Game Genres

At Udonis, we understand that different game genres require distinct marketing approaches. Our expertise across various genres, from hyper-casual games to RPGs, ensures tailor-made strategies that resonate with each specific audience.

Proven, Systematic Approach

Our structured process for mobile game promotion, from in-depth research to continuous optimization, guarantees success for your mobile game.

Creative Excellence in Ad Production

We don't just create ads; we create winning campaigns. Our approach to ad creation involves not only recording and editing footage for impact but also experimenting with a variety of elements and trends to capture the audience's attention.

Data-Driven Decision Making

Our commitment to testing and optimizing every campaign ensures that your game is marketed based on hard data, maximizing the potential for success and user acquisition.

Track Record of Success

With a history of acquiring more than 500 million users for our clients and a reputation for excellence in media buying and creative production, Udonis is your reliable mobile game marketing agency.


Our partners and friends on working with us on mobile game marketing projects.

  • Shumin Dai

    Shumin Dai

    Growth UA Team Lead

    Udonis' performance-oriented mindset makes UA's life much easier. They understand very quickly what we look for and collaborations are carried out with punctual delivery, flexibility and with high production value. Communication has been easy and efficient. We highly value our partnership.

  • Tosin Oshinyemi

    Tosin Oshinyemi

    Video Producer

    Udonis had a very effective team who clearly communicated their schedule and any issues that arose in a timely manner as well as dealing with feedback with swift efficiency. The videos delivered were of a high quality and will go a long way in aiding our performance user acquisition.

  • Phillip Kung

    Phillip Kung


    Udonis has been an effective and trusted partner for our user acquisition efforts for quite some time. They contribute greatly not only to our UA efforts across a variety of CPM networks, but also on the ad creatives front. They are consistently focused on improving their own operations and finding new ways they can contribute to ours which strengthens our relationship and keeps our goals aligned.

  • Daniel Feld

    Daniel Feld

    VP of Marketing

    With Udonis we found a top tier partner that comprehensively manages all our UA needs. From campaign management across multiple platforms, detailed analytics and accomplished optimisation to their flawless understanding and execution of creative, they are striving to deliver success on all fronts. 2022 requires a responsive “think fast and act faster” approach to UA and Udonis will just do that and then some more!

  • Joe Stamper

    Joe Stamper

    Managing Director

    Udonis have really taken the stress out of UA. Their team has a friendly approach and made working together a delight. They manage all of our campaigns over multiple platforms and maintain seamless communication every step of the way. Highly recommend Udonis as your go-to UA partner for thriving in today’s competitive market.

  • Janos Perei

    Janos Perei

    Head of Performance Marketing

    At SYBO, we prioritise top-tier quality. Udonis not only meets these standards but also excels in timely, large-scale delivery. This distinct edge over their competitors has us eager to deepen our partnership even further.

  • Ville Heijari

    Ville Heijari


    Over multiple projects, Udonis has proven to be an agile and reliable partner, with a swift response time, efficient process, and timely delivery. They have always matched our expectations in production values, and helped us discover new staple concepts.


Ready to Elevate Your Game with Udonis?

Take the first step towards transforming your mobile game's potential into reality. Contact Udonis now and let us create a game marketing strategy that's as unique as your game.

Don’t just dream about success – make it happen with a team that knows how to win in the mobile gaming world.

Reach out today, and let's get started on your journey to the top!

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FAQ about mobile game marketing agencies

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